One of the sillier things I’ve done in the music scene is ask my old guitar instructor to remove one of my addresses from his mailing list (he was that type of entertainer guilty of importing into a blaster every address from which he received a message). My request was unnecessary, and (directed as it was to an egomaniac) insulting. Also, challenging. I was asking him to do something, period. If he was interested in granting the wish, then he would have had to learn how to remove an email address from his blaster. Although that is probably easy, the thought of learning can induce a headache.

All I needed to do was set up a filter or ‘rule’ in my Email Program to siphon off any incoming messages from the blaster—which is what I did two weeks of invites later.

Note the faulty logic which led to my request:
I do not want Ben’s band invites in my gmail inbox. I am going to take action—by asking him to stop. (Because I have no control over what arives in my inbox, I must depend on the senders. )He is sending the invites to both yahoo and gmail accounts. I will ask him to only send it to yahoo account. (Yeah, and contact each and every spammer in your Bulk folder and ask them to stop too).

Here is how I should have thought through the matter:
I do not want to see Ben’s band invites in my Gmail inbox. I must preserve the Gmail inbox as a spam-free family and friend zone. How can I prevent the trespassing? What tool(s) may I access to control my Gmail experience?

The answer: Filters. Filters is the fourth tab in the Settings Panel, which gmail users may access through a link from the top right Header. Remember users: gmail, yahoo mail, hotmail are each Email PROGRAMS. There is more to them than just what Displays upon log in: Inbox and Left Navigation. Programs Do things, and give you a level of control in how things are done. Look into it… Filtering is how these programs keep away spam, or direct it to a Bulk folder (Yahoo). You can do it too!

Another lesson: when dealing with man-machine hybrids such as a distant friend/colleague using an Email Blaster, it is best to mediate issues through a machine of your own. Although I could not (and probably should not have tried to) directly contact Ben, I could adjust my machine to overpower his machine. Not only did my filter nullify his blaster’s action, but it required no work on Ben’s part. Therefore, he has that much more time to book awesome shows in venues such as that rockin’ place in Dover, N.H.